Emerging Employee Benefits Trends to Watch For in 2019

December 4, 2018

Social media is everywhere in our culture, and the effects of it have changed the way businesses communicate with their audiences. Users have become used to personalization, so a one-size-fits-all approach with customers isn’t enough. Instead, businesses have to develop a strategy that reaches each individual.

The healthcare industry is the same. That’s why it’s no surprise Americans could see an even greater shift toward more healthcare accessibility and information in 2019. To keep your business in the know about the latest employee benefits trends, we’ve compiled a few we’re expecting to take off once the calendar flips to 2019.

2019 employee benefits trends

Growing telehealth options

Telehealth is defined as “the use of digital information and communication, such as computers and mobile devices to access healthcare services remotely and manage your healthcare.” Over half of all companies say providing more virtual-care solutions is their top initiative for 2019. And 43 percent of employers feel artificial intelligence will help them soften the impact of escalating healthcare costs.

Your employees are also ready to embrace telehealth, and those in rural areas and with limited mobility may already be taking advantage. In a recent survey, about three-quarters of Americans said they would consider using a virtual visit for:

  • A question about a prescription.
  • A pre-surgery appointment.
  • Select post-operation appointments.
  • Receiving results from an oncologist.
  • Ongoing care for a chronic condition.

Increased personalization

We live in a time of immediate information. Thanks to search engines and mobile technology, you can find an answer to nearly any question in a matter of seconds. As technology evolves, so does the level of personalized information that’s available. 

Wearable technology (such as fitness trackers), implanted devices and smartphone apps are already revolutionizing our ability to collect and share data. And additional improvements to the technology that insurance companies use to harness and respond to health data will allow for even more personalized care in 2019.

More preventative care

Did you know the top 1 percent of healthcare spenders use more resources  than the bottom 75 percent of healthcare spenders? Over three-quarters of large employers say that managing high-cost healthcare claimants is either important or very important to them.

One strategy businesses are using is to try to reduce the likelihood of someone becoming a high-cost claimant. For example, you can provide incentives and encourage your employees to take advantage of preventive care. Early screenings can detect serious issues early on, when treatment for a disease or condition is more likely to be effective.

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